| UNMATCHED DEMOGRAPHICS |
|
| Readership:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
70,000+ |
| Readers per copy:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
2.8 |
| Median Household Income:. . . . . . . . . . . . . . . . . . . . . . . . . |
$207,800 |
| Household Income $250,000+. . . . . . . . . . . . . . . . . . . . . . . |
22% |
| Male:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
48% |
| Female:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
52% |
| Average Age:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
44 |
| Married:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
73% |
| |
|
| EDUCATED AND SOPHISTICATED |
|
| College graduate or beyond:. . . . . . . . . . . . . . . . . . . . . . . . |
94% |
| Professional, Managerial:. . . . . . . . . . . . . . . . . . . . . . . . . . |
85% |
| Own 1 or more businesses:. . . . . . . . . . . . . . . . . . . . . . . . . |
42% |
| Entertain at home regularly:. . . . . . . . . . . . . . . . . . . . . . . . . |
52% |
| Collect art & antiques:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
48% |
| Average annual pleasure trips:. . . . . . . . . . . . . . . . . . . . . . . |
4.3 |
| |
|
| DINE OUT OFTEN |
|
| At least once per week . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
94% |
| At least twice per week . . . . . . . . . . . . . . . . . . . . . . . . . . . |
72% |
| |
|
| ACTIVE LIFESTYLE |
|
| Play Golf regularly:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
42% |
| Play Tennis regularly:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
34% |
| Fitness Club members:. . . . . . . . . . . . . . . . . . . . . . . . . . . . |
36% |
| Bicycle regularly:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
38% |
| Member of a Country Club:. . . . . . . . . . . . . . . . . . . . . . . . . |
68% |
| |
|
|
|